Crisis? What crisis?

Competing in the Talisker Whisky Atlantic Challenge, mid-ocean Rowing 3,000 miles late last year across an ocean is the toughest thing I have done so far. With just over four months left to the start of this year’s Talisker Whisky Atlantic Challenge, I know how fortunate we were not to have had our training disrupted by a global pandemic. Yet the crews I know taking part this time have adapted well to cope, spending more time on their ergometers, pumping iron in their home-made gyms and honing the navigation, nutrition, and boat maintenance skills that will keep them alive when circumstances change. 

The nineteenth century military strategist Helmuth von Moltke maintained that no plan survives wholly intact after contact with the enemy. It’s a lesson we kept in mind during our row as key pieces of equipment broke, our power failed, and promised breaks in the weather failed to materialise.

It’s also a lesson I’ve applied in my day job as a communications director. Crisis communications strategies have to be flexible enough to cope with the unexpected, adaptable even in the heat of an apparent disaster, and honed through rehearsal. Persuading senior executives to take time out to prepare, to role play, stress test, and to learn with you, is vital.

Company directors and ocean rowers alike will do well to consider that crisis management isn’t just a manual to pick up and dust off when things go awry, it’s an approach and a mindset that will determine whether you succeed or fail. 

Atlantic rowing: what it’s like

A short film detailing our participation in the Talisker Whisky Atlantic Challenge is now out! It’s an amateur effort, but gives an idea of the scale of the task we faced.

Rowing 3,000 miles across the Atlantic Ocean as Team Margot Atlantic Rowers was an epic experience. It’s hard to begin to describe it without lapsing into an adjectival soup.

We took 39 days to get from La Gomera in the Canary Islands to Antigua. And there were many highs and lows.

Our crossing was marked by astonishingly bad weather in the first 48 hours, huge waves that tested our surfing skills, strong winds, several days of flat calm and painfully slow progress, plus numerous remarkable encounters with wildlife. We never tired of the view – we saw the Atlantic in all its majesty, and it was always a sight to behold. So too was the night sky which, free of any light pollution, allowed our minds to absorb the miracle of life itself.

On a more mundane level, we suffered along with the rest of the fleet: various injuries, foot infections, bruising, chafing, extreme fatigue, hallucinations, seasickness, mood swings, equipment failure, electrical problems and occasional despair when we doubted our navigation advice and managed to row further than anyone else in this year’s race. But all this paled into insignificance when set against the magnificence of crossing the Atlantic to reach Antigua.

So were we changed by the experience? For Martin, Hamish and me, rowing the Atlantic was the culmination of a 20 year ambition. Sadly, with the Covid-19 crisis now enveloping the world, it has been hard from our respective lockdowns to gain the perspective from which to judge how we feel about it.

It has, however, confirmed the maxim of my other half which is that if you really want to do something, you need to work out how to go and do it. And don’t let anyone else tell you that you can’t!

We took part in the row to raise awareness of the global Stem Cell and Bone Marrow Register. You can find out more at – please, please sign up…you could save a life!

Braced for the adventure of a lifetime

The team, the boat, the team manager
So just two days to go before my crew mates and I leave the UK for the Canary Islands – ready for our bid to row across the Atlantic Ocean.

Colleagues have questioned my sanity, perhaps unaware that rowing the Atlantic in a small boat is ‘a thing’. Admittedly, more people have climbed Everest than have rowed the Atlantic. But it’s also part of our bid to raise awareness of stem cell research, a field of science that is saving lives and could save so many more if only people knew how important it is.

So what’s the purpose of our voyage?

What we’d love is for people to become aware of what the Stem Cell Register is, to click through and consider signing up. It’s easy, it’s safe, it can save lives and help families in terrible predicaments all over the world. You can find out more on the team website at Continue reading

Atlantic row for the global stem cell register

Training at Burnham-on-Crouch
I’m taking on the challenge of a lifetime next month – rowing across the Atlantic Ocean in a bid to raise awareness of stem cell research, a field of science that might have helped the young daughter of a friend win her battle against blood cancer.

Three of us – small company investor Martin Beaumont, software industry executive Hamish Miller and I – make up Team Margot Atlantic Rowers, one of 30 crews in this year’s Talisker Whisky Atlantic Challenge, a 3,000 mile (5,000 km) race across the ocean starting in La Gomera on the Canary Islands on December 12 and ending in Antigua around 40 days later.

Although I was a mainstay of the GB kayaking team back in the late 1980s my rowing experience is more limited – a season or so at Bryanston School 35 years ago and rather more sessions on the ergometer at my local gym in the past 12 months. My motivation for braving 20+ meter waves and storm-force winds – not to mention six weeks of dubious sanitation – is the fate of Margot Martini, the two-year-old daughter of friends, who succumbed to blood cancer when her parents were unable to find a matching stem cell donor in time to save her.

We don’t want your money. What we’d love is for people to become aware of what the Stem Cell Register is, to click through and consider signing up. It’s easy, it’s safe, it can save lives and help families in terrible predicaments all over the world. You can find out more on the team website at Continue reading

Devizes to Westminster Canoe Race: news


The annual nonstop Devizes to Westminster International Canoe Race (“DW”) concluded in London today (Easter Sunday, 21 April).

For only the second time in the race’s history, the event was won by a mixed pair, Dan Seaford and Alexandra Lane (pictured)
of Reading Canoe Club. The duo saw off intense competition from international athletes and military canoeists from numerous Army regiments and the Royal Marines to win the DW race, often described as one of the toughest endurance events in the world.

Due to issues with the event website only a partial amount of content can be displayed there. As a result, press releases are hosted here at

A full list of results from the DW Canoe Race can be found here.

If you need high resolution images of any of the competitors, please inform Guy Dresser, Head of Communications for the DW International Canoe Race.

Contact Guy on 07713 066 986 or email

News releases issued on 21 April 2019:

Hundreds finish 125 miles Devizes to Westminster Canoe Race despite scorching Easter – Press Release 21 April 2019

Mixed crew overturn the odds to win 125 mile canoe race epic – Press Release 21 April 2019

Injured military veterans defy weather to finish 125 mile canoe race epic – PRESS RELEASE 21 April

Devizes to Westminster Canoe Race PRESS PACK.

Picture credit: Peter Burbridge