The public will forgive most things in the wake of a sincere apology – take any consumer scandal or public relations problem of recent years and it can be seen that in nearly all cases the transgression of the brand or person concerned was eventually forgotten.
There are exceptions, of course. If the offence was particularly grave or heinous, a recovery is not possible. The end of Gary Glitter’s pop career, the renaming of Gerald Ratner’s eponymous jewellery stores and the demise of the News of the World all testify to that. Continue reading