Can sports magazines survive?

Another day, another paddling magazine. At least, that’s how it felt in late 2012 when two titles called “The Paddler” emerged and I spent hours a week indulging a shameful habit on the internet. That’s, er, scouring the web for the plethora of canoe-related e-zines out there, in case you were wondering.

I glimpsed what might have been signs of new thinking at the BCU when I heard that the publishing of Canoe Focus was being contracted out. I wondered if this would be the governing body’s ‘moment’ when it went digital. But, no, it turned out to be just a bit of a redesign and a ‘new’ magazine which, to my untutored eye, looked pretty similar to what went before – and which I never really bothered to read either. Continue reading